Here at WAY to BEAUTY, we want our bespoke self tanning formulations to bring a little everyday luxury to your beauty routine. We combine the finest skin-boosting formulations with superior tanning techniques for body confidence you can flaunt without filters! Enjoy browsing our tanning edit – we promise there is a beautiful tan waiting for you.

The utmost care has gone into every product we create. As part of this continuous journey we have carefully chosen a selection of effective tanning and skin care ingredients.

We’ve combined this with an easy-to-navigate product selection that offers a variety of application techniques that are simple and enjoyable - and give amazing results.

WAY to BEAUTY is a true British brand, manufactured and created with love in the UK. So enjoy an unparalleled experience every time you tan, step out with confidence, and show off your natural colour tone.

Wear to Work, Wear to Play.


Are you a tanning professional? Visit our award-winning expert range here…